Donatella Versus the World (Again)

I don't claim to know much about high fashion, but I do love aesthetics and imagination. When my best friend Beth Murphy told me about Donatella Versace reviving the dormant "Versus" label from the 90s, I had flashbacks to ads scotch-taped to my suburban wall, such as this one:



A bit of internet-spelunking revealed that the new advertising face for Versus will be none other than Georgia May Jagger, the 17 year old Bardotian daughter of Mick and Jerry Hall.



Versus, the young Versace line originally launched in 1989 and designed by Donatella Versace under her brother Gianni's supervision before it was discontinued in 2005. Donatella divulged that "It was the first collection that my brother Gianni let me work on, on my own, so it's very precious to me."

The line, which targets "Young Hollywood," or women between 20 and 30, is currently being sold in the new Versus showroom in Milan. Don't really see "Young Hollywood" in these designs so much, but I love them anyways. Wait, umm... is that because I am a young woman between 20 and 30....? Damn you, consumption and desire!

Next two are my favorites:

While we're on the subject, see also: nymag article on Gilt Groupe