Between 1990-2001, leading Swiss cigarette brand 'Parisienne' commissioned a series of commercials by internationally renown film directors. I'm not entirely clear why, but the company specified that the directors use the brand's original name, 'Parisienne People,' in this series, which were screened in previews in Swiss and French cinematheques before film trailers. Aside from the stipulation that each commercial use the former name of the company, each director was given full creative freedom over their commercial, thereby encouraging distinctive aesthetics and directorial styles. I would like to do more research on these commercials, however, there seems to be little information on the topic online. For now, here are the commercials, hopefully I can return to these at some point!
Not in chronological order:
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